Logo Usage & Branding Guidelines

To maintain the integrity of our mission and ensure clear communication within our community, the Association of Biblical Counselors (ABC) restricts the use of our official logos. Use of ABC’s branding signifies a formal partnership with us. While we have many “friends” in ministry, only entities that fall under the following category are permitted to use our logo:

Authorized Training Partners

Training Partners are churches, ministries, and seminaries that provide comprehensive ABC certification training, which includes delivering instruction, grading coursework, and recommending candidates for official certification.

• What it communicates: The display of this logo confirms that their program meets ABC’s standards for Level 1, 2 and 3 instruction, and they are an active, approved partner in our training network. Additionally, it affirms their agreement with ABC’s Foundational Principles, Practice and Philosophy, as well as their commitment to ABC’s standards of excellence in biblical counseling through certification, fulfillment of annual continuing education requirements, and regular involvement in their local church.
• Usage Restriction: The ABC logo should only be used in promoting ABC training for Certification through Equipped to Counsel (ETC) and is not to be used for general ministry promotion or with any training outside of biblical counseling.

⚠️ Usage Policy & Disclaimer

The ABC logo and brand assets are our exclusive intellectual property. No other organization, entity, or individual is authorized to use our logo, name, or trademarks on websites, social media, or printed marketing materials without express written approval from ABC.  

Rebrand Notice: If you are a current training partner and are displaying an older version of our logo, please immediately update your materials with the new logo to remain in compliance with our brand standards. Contact us if you have not yet received the new branding materials.

If there is a question about whether or not a church, counseling center, or school is associated with our ministry please reach out to info@christiancounseling.com.